AVON Case Analysis Essay -- Business Management Studies Essays

AVON Case AnalysisOrganizational MissionAvon wants to provide everyone with high quality and innovativehealth and beauty products as well as financial opportunities done gross sales representatives that are easily obtainable, in many ways, inevery part of the world. Avon hopes by bringing these products toeveryone everywhere through global markets the company can improve thequality of life for anyone just about the world.Corporate ObjectivesCorporate objectives bring structure to a companys operations soit will sustain growth, achieve its mission/vision and set the outcomeand target for the company to achieve. Corporate objectives includefinancial and strategical objectives.Financial ObjectivesGrowth in SalesIn 2001 the success of the Goodbye to Breast Cancer lipstickcampaign, inventory clearance programs, and the increase of activerepresentatives acquired through the successful implementation of theSales Leadership program resulted in revenues growing 5% from $5,682million in 20 00 to $5,958 million in 2001. The growth in sales was dueto the 9% increase in units because of the success of the programsimplemented that are mentioned above. Avon plans to increase salesannually by continuing to recruit Leadership Representatives aroundthe world, utilizing the Internet to help these Representatives sellAvon products more efficiently, and extending the Avon brand to newproducts and possibly new channels. (3)Bigger profit marginsLower sales in Latin the States than expected and additionalstrategic spending on consumer marketing initiatives caused the slightdecrease in profits for the 2001 year. The drop may have been a dress circleworse if it was not offset by considerable margin improve... ... 3/20/02 Vol 239 P. B12A12. Direct Marketing, Garden City Avon to Target Teens November 2001Anonymous, Volume 64 discipline 7 p. 2213. Investor Relation Business Avon Ups Johansen Editorial Staff, January 28, 2002, p.114. Brandweek, Avon Calls on Upscale Women for Be coming by Christine Bittar, August 13 2001, p.615. Quarterly Report (SEC for 10Q)16. Unbecoming by Moreno, Katarzyna, Forbes, June 10, 2002 Vol. 169 Issue 1317. Business and Company Resource Center Cosmetics, Household, and Personal Care Products US outlook Lewis May 2, 200218. Alliance Formation with Direct exchange Companies Avon and Mattel, Lawrence B. Chonko, Journal of Personal Selling and Sales Management, Winter 99 Vol.19 Issue 1 pg 51.19. Most admired Soap and Cosmetic Companies, 2002. Fortuen, March 4, 2002. pg. 77